60 YEARS OF GIFT DESIGN

Posted by Cindy Chou on

When a modest metalsmith from Hong Kong founded his company on October 1st, 1958, little did he know that, 60 years later, the brand with the butterfly would be one of the prominent and successful global brands in the gift industry.

This year, United Art Metals Factory Limited celebrates its 60th anniversary with a look back on the greatest moments in its history.

Crystocraft 60 Years of Gift Design

Crystocraft beginning In 1958, Mr. Chou Wing Tung founded United Art in Hong Kong, specializing in producing high precision metal parts and components for a wide spectrum of industries.

In 1976, we established an in-house electroplating production line to cope with the high-quality finishing requirement for decorative products.
Crystocraft first butterfly In 1989, we developed and produced the “Butterfly Suncatcher” with 24k gold plating and Swarovski crystals.  The Butterfly Suncatcher became a great success in worldwide giftware market.

In 1990, we relocated production line from Hong Kong to Shenzhen for further expansion of production capacity.
Crystocraft setup In 2003, Mr. Vincent Chou and Mr. Eddie Chou joined United Art and founded CRYSTOCRAFT®.

In 2006, we became Ingredient Branding Partner of Swarovski Elements.
Crystocraft exhibition In 2007, we participated in various major international gift fairs such as Hong Kong Gift and Premium Fair, Kenfair Mega Show, Spring & Autumn Fair of Birmingham, Tendence & Ambiente Frankfurt, Macef Milano, Intergift Madrid etc., to promote CRYSTOCRAFT®.
Crystocraft crystallized design In 2009, our masterpiece, “SWIRL LIGHTING” by Vincent Chou of CRYSTOCRAFT® was featured at 100% Design Fair in Shanghai. It was the first international exhibition dedicated to contemporary interior design in China. In the same year, we set up sales office in Shenzhen and launched CRYSTOCRAFT® for China market.
Crystocraft Shanghai Expo 2010 In 2010 CRYSTOCRAFT® was featured in the “Hall of Fine Design of Hong Kong Gift and Premium Fair.”  We also became an official giftware partner in Shanghai Expo 2010.
Crystocraft Ballerina Box Music Shining Days In 2013, our signature product, Ballerina Mini Music Box, appeared in a Chinese TV series - "Shining Days" produced by Croton Media. “Shining Days” was a popular TV series broadcasted on TV in China, Singapore, Taiwan as well as Hong Kong.
Crystocraft Swarovski 120 years anniversary In 2015, our products were exhibited in the SWAROVSKI 120 Years Anniversary Event. In addition, we had Disney FAMA Audited, offering one-stop services from design to manufacturing and packaging. Indeed, we have always been enthusiastic in developing E-commerce businesses and was the winner of Alibaba Outstanding B2B E-commerce Business Competition 2015.
 Crystocraft The World Jewelry Facets Lightning
In 2016, The World Jewelry Facets - "The Art of Crystals" by SWAROVSKI was held at the Shanghai Gallery of Art. The World Jewelry Facets was an inspirational expression of craftsmanship and it manifested the finest art and design in the fashion jewellery world. CRYSTOCRAFT® was delighted to be one of their world-class branding partners contributing to this jewellery exhibition with the metal sculpture “LIGHTNING" by Vincent Chou. In the same year, we became a Sanrio Licensee, launching our unique series of products “Hello Kitty X CRYSTOCRAFT”.
Crystocraft UA 60 years of gift design In 2017, we became the Swarovski Official Distribution Partner of the Corporate Gift Collection.

In 2018, it was a pleasure to celebrate the growth and development of our company – the 60th anniversary.

 

Throughout these 60 years, we have encountered many global economic challenges and opportunities.  Undoubtedly, we wouldn't be in the position we are today without your great support.  We would like to take this opportunity to express our heartfelt thanks and appreciation to you.

To look forward, we would like to work better and closer with you in the future.  It is of utmost importance that we hear your feedback so as to allow us to address any issues you may have experienced. 

Please kindly fill out the survey on or before 15th October 2018 as we continue to strive to improve. Upon receiving your feedback, a 60th Anniversary coupon will be sending out to you before the end of Oct as a token of appreciation.

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